See them Soon at KAR
One big surprise at the 2015 Design and Construction Week (KBIS/IBS) was the “pre-launch” of a new line of professional style appliances by Electrolux’s Frigidaire brand. The look is definitely “pro-style”. It’s much more than we’ve seen in previous attempts at professional looking appliances by entry level mass brands.
From a design perspective, we’re predicting that this is going to be a home run. The industry could really use some attractive professional looking appliances in the mass brand categories. However, as always, consumers are the ones who make any new product launch a failure or a success. Pricing and features are key as Electrolux will need to keep the Frigidaire brand properly aligned with the other brands in their portfolio.
Ranges debut first with retails from $1599 to $2699. The new Frigidaire Professional dishwasher is slated for a $1099 retail price, and has a 30 minute quick wash cycle. The Frigidaire Professional French-door refrigerator has all the sex appeal you’d expect in a free-standing pro-look model including the bulky tubular stainless handles you might find on a big built-in pro refrigerator, at a fraction of the price. The retail on this refrigerator will range from $3199 to $3499. All this means that you could outfit a kitchen with new Frigidaire Professional appliances (range, dishwasher, and refrigerator) for a bit less than $6K, or as much as $7.3K.
As a nice bonus, all these appliances will feature Frigidaire’s innovative and very popular Smudge-Proof™ stainless steel. You won’t have to wait long to get your hands on these new products.
Rest assured that when the new Frigidaire Professional appliance collection becomes available you’ll find the best availability and lowest prices at KAR (UAKC) your source for major appliances and plumbing fixtures.
